Franchise Business Portal

There’s a new free system online that will help you to advertise any online business you’re involved with.

The best part is that you’ll be able to generate additional income streams with it and, at the same time, you’ll use it to advertise your main business… and it’s Free!

You just have to you follow the easy steps outlined in the 22+ tutorial videos to spin your new World-Wide-Web and you will begin to generate 12+ streams of passive, residual income without ever having to lift a finger or sell anyone anything.

The SpiderWeb Marketing System

After submitting the site to directories and, writing and submitting articles to the major article directories we have got some powerful links pointing back to our site.

Now, we can be found inside those directories by people browsing them or in the organic rankings in the Search Engines. The directories will be listed there too as well as our articles and our site despite this last one won’t have high rankings at this time and can be listed somewhere deep (it will depend on the keyword and the market we’re in).

So, now we have to climb up positions and be as close as possible to the firsts. At least, we want to try to be in the first page to be seen fast. To do so, we need more links pointing to our site and we can get some more for free (just a little work involved).

1. Squidoo

This is something you must do. It’s free and it will let you build a one page site, which is called lens.

It’s a full step by step process that will guide you to create your own lens. It’s not necessary to build a perfect or professional long lens once you start. You can always edit it and improve it with the time. So, go there and start with a short one.

Squidoo has a PR7 so your lens will get indexed fast and the links from your lens to your site will help it to climb up positions in the search engines.

You can build as many lenses as you wish.

2. Scribd

Another thing you must do. It’s a PR6 site. This is a place where you can upload your documents. You can publish, share, distribute your info for free. Over 10 million people a month view documents here.

3. Hubpages

Similar to Squidoo. It’s free and has a PR5.

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Social Media is growing up fast. Very fast! …and you need to be in.

Build a Lens, create a Hub and upload content to Scribd. This will give a boost to your site in the organic listings and, at the same time, you will gain more exposure being in different places, which means more visitors

For a detailed explanation and a complete understanding visit:

Social Networking On Squidoo

Squidoo Meets Bum Marketing

Hubpages Explained

To help your site to rank well in the search engines you need as many incoming links as possible.

We submitted our site to the Directories when it was new. Now, it’s time to get links from other sites.

Links are the ‘abc’ when trying to rank well. Search engines love them so this is why we will give a special attention to them.

      1. First, a quick approach on how hyperlinks work

The structure of the hyperlink is:

<a href=”http://www.the domain.com”>The Anchor Text</a> where The Anchor Text is what the reader sees.

We can choose to open it in the same window or in a new one:

a) Opens in the same window

Taking this site for example, the hyperlink would be:

<a href=”http://www.franchisebusinessportal.com/fivedollarfranchise/index.php”>Online Franchise Business</a>            

and it would look like this in a browser

Online Franchise Business

b) Opens in a new window

To do this you just have to insert a target attribute and it looks this way:

<a href=”http://www.franchisebusinessportal.com/fivedollarfranchise/index.php” target=”_blank”>OnlineFranchiseBusiness</a>

and the look would be
OnlineFranchiseBusiness 

     2. The anchor text

As you’ve seen above, it’s very important to pay attention to the anchor text we want for the hyperlink that will point to our site. A hyperlink is the text that the reader sees and when clicking on it, it redirects the reader to our site and the search engines will take that text as the keywords which describe what is the site about so you have to choose the keywords you want to rank for.

This is not always the case but you have to pay attention to it because you will want to rank well for the keywords which better describe what your site is about. I said this is not always the case because, i.e. if you type the words ‘click here’ in Google it will show you +2 billions pages and the # is Adobe. Do you know why? Because many, many sites redirects to Adobe with the hyperlink ‘click here’ and, as you may know, these words are completely unrelated to Adobe’s sites.

     3. How to get those links! 

You can start getting links to your site writing articles. Yes, writing articles! I know you can start saying now that you have never have written anyone. Well, the same happened to me. It took me long time to write my first one (which is the most difficult). The rest came more easily.

This is know as Bum Marketing and it will reward you long time… and it’s free!

After writing your article, you have to submit it to article directories as ezinearticles, goarticles, articledashboard and articlecity. There are many, many more but those four have a good amount of visitors and… a high Page Rank so your site will get indexed in the search engines very fast and because their high PR (sites pass PR) your site will start climbing positions in the organic listings.

 As I’m not fond on explaining how to write an article I give you a source where you can find all the information you need to start. From writing to submitting. It’s a powerful e-book that will teach how to do free marketing. Go to Google Snatch.

Getting Links to Your Site - Part 2 will offer more techniques that will help you a lot.

Once the site is well optimized it’s time to start advertising it.

Now, that the site is new what you have to do is submit it to Directories.

The goal:

1. Get listed in the Directories will send traffic to your website and,
2. You will get indexed by the search engines

The main goal is traffic but it will help for SEO purposes. Now, you want traffic and this will help you to start. Submit your site to free and paid Directories if you can afford it. It’s worth the money!

Don’t mass submit! Do it natural, with 3-4 submissions per day every two days. It will take some time but it’s worth the effort and the waiting because submitting to too many in few time it may seem you are spamming the search engines.

For a more complete explanation and a list of Directories click here or go to the Directories link on the top of the page.

SEO - Search Engine Optimization

You must optimize your site in order to get the best organic rankings in the search engines. But there are two parts when optimizing, on-page and off-page.

Before starting to advertise, your site should be well on-page optimized to help the search engines to find you. To get this, there are some easy techniques you must follow. This doesn’t mean your site will get good rankings just for doing this but it will help a lot when doing your off-page optimization and advertising.

Whatever the topic of your site is about, try to use the next 9 steps when building it.

• Between the <head> and </head> HTML code:

 1- You must place the title of your site trying always to use your main keyword.

The HTML code is

<title>Your title goes here</title>

As an example, for this site it could be

<title>Franchise Business</title>

2- Next, a short description of your site. You must also use your primary keyword and if you can and sounds good, try to use a secondary keyword too. The code is

              <meta name=”description” content=”Your description goes here”>

3- The keywords you want your site to rank well. You have to do a selection of the most relevant keywords for your content and what you are offering. The code is

              <meta name=”keywords” content=”Your keywords go here”>

• The next steps go within the <body> and </body> HTML code

4- Use header tags trying to place your primary keyword. When typing your header use the following code

                <h1>Your header goes here</h1>

5-Use bold, italice and underline features for your main keywords. Don’t over do it but use it properly. You can bold your primary keyword at the very beginning and at the end of your content. Also, underline or italice it once in the middle. Just look natural!

6- Use the “alt” code for your images on your site. You must place your primary keyword on it. This way, the text with your keyword is shown when the mouse is placed over the picture and the search engines find the keyword again. The code is

<img border=”0″ src=”http://www.Your domain here.com/images/1.jpg” alt=”Your text here”>

7-Place your primary keyword once at the very beginning of your content and once at the vey end.

8- Build three sites in your domain. One for Privacy Police, another for Terms and Conditions and the last for Contact Us. It would be www.yourdomain.com/privacy_police.html and so on.

Then, place links to those sites in every sales page in your domain.

9- Build a site map for the search engines and place it in your domain. It would be

www.yourdomain.com/sitemap.xml

Go here to do it for free www.xml-sitemaps.com. Once done, download it to your computer and then upload it to your host.

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Those are  the 9 steps you must follow before advertising your site and starting off-page SEO as building links to your site. This on the next post.